ALTER EGO ❤️
hairstylists' products
MY COLOR
Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly require a more comfortable and delicate color service.Ultra-delica...
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TECHNOFRUIT COLOR
Permanent coloring without PPD able to respond effectively tocustomer needs that require a bright and long-lasting color.Delicate formulation enriched with Keratin Delivery System'...
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PASSION COLOR MASK
PASSION COLOR MASKDouble-effect dye treatment that nourishes, intensifies and tonalizes natural, colored or méches hair.Gives extraordinary brilliance to dull and dull hair, reviv...
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JUST COLOR
JUST COLORdirect gel staining without oxidation and without ammonia - acid pH Benefits: gel formula intense and bright colors quick and easy service easy-to-make ble...
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BLONDEGO - ULTRA COMFORT
BLONDEGO - ULTRA COMFORTLatest generation lightening and neutralizing for exceptional results. PURE LIGHT BLUE POWDERBlue powder bleaching for classic and precision lighteni...
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BLONDEGO - ULTRA PURE
BLONDEGO - ULTRA PURE Tonalizing and colouring products boasts high performance and offers the possibility to carry out services in extreme practicality and safety. PURE DIAMON...
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BE BLONDE - BE PURE BLONDE LIGHT CREAM
BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of naturally blonde hair, bleached or bleached. The range BE BLONDE ...
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CREAM COACTIVATOR
It is a stabilized oxidizing cream enriched with Garcinia Mangostana. Its rich and creamy texture contributes to making the coloring service a real treatment. To support oxidation ...
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PLASMANTE - universal undulation system
UNIVERSAL PERMING LOTIONNew undulation system formulated with cysteine and amino acids. Its delicate formulation is suitable for all hair types: natural' colored and treated. It cr...
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Egoliss
EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES BRUSHING AND STYLING IMPROVES HAIR COSMETICS MAXIMUM HY...
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URBAN PROOF COLLECTION
URBAN PROOF COLLECTIONA range dedicated to PROTECTION.Products formulated with latest generation and high-performance technologies that take care of hair and body in harmony with t...
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LENGHT TREATMENTS
LENGHT TREATMENTSdaily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tips.7 beauty rituals for the specific treatment of each hair. ...
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SCALP TREATMENTS
SCALP TREATMENTS Skin rituals are divided into 4 phases associated with specific and high-performance products. The phases: 1 - ADVICE AND PREPARATION:preparatory phase and deep ...
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B.TOXKARE LIFTING SYSTEM
A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensures effective intervention and quick, immediate results while...
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Shewonder
ShewonderA new range that breaks the rules and looks to the future through sustainability and beauty.From the heart of the earth comes SHEWONDER, the innovative beauty ritual with ...
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HASTY TOO - styling & finishing
HASTY TOO A complete and exclusive collection is an absolute must have for styling sessions' an exclusive collection and a new vision of style inspired by fashion.Designed to meet ...
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Booster
BoosterCream color enhancer, for an intense and bright color result.Compatible with all Alter Ego colors. Features: Ppd-free Without Ammonia With special mix of ...
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Egobond
EgobondFortifying system that allows to protect the hair during the process of discoloration' coloring or lightening. A cosmetic treatment based on Keratin Delivery System that com...
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Utilities
UtilitiesComplete, specific and transversal technical treatment that acts on the shape of the hair, on the well-being of the skin and on the performance of the color during color, ...
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